June 2020 PMI-4C Monthly Meeting (Remote Telepresence Only)

Join us on Thursday, June 25th for Our Monthly Webinar Topic: Digital Reputation: Building, Monitoring and Repairing Your Online Presence Speaker: Sameer Somal, CEO, Blue Ocean Global Technology Our individual ability to create new relationships, foster trust, and earn respect all contribute to building a reputation. Today, we interact with friends, family, and colleagues, more so than ever before, through text messages, email, and social media, where perception and reality are often blurred. If the face of the COVID-19 pandemic, if we don’t like change, we will like irrelevance even less. Our digital presence and online first impression are critical. Businesses must focus on online reputation management to successfully align their strategic communication with client, partner and investor preferences. Moreover, proactive reputation management, affords business owners and project management executives, insight, into their, strengths, and weaknesses. Every internet search, yields, a search engine results page, known as a SERP. Every second, there are 63,000 Google searches, and every day there are 5.5 billion. People perform these searches for countless reasons. They may be casually googling a company from a sponsored Instagram post or, aggressively searching, for a new attorney, accountant, or project manager to hire immediately. They might even be googling you. It’s a fair bet that, anyone, we hand, our, business card will search us online for more information. Positive online reviews from real clients, and digital assets, will foster trust. Conversely, negative or defamatory links on the internet will quickly damage our offline reputation. The best reputation offense is a strong defense. A proactive presence builds digital resilience, protects a firm’s reputation, and makes it easier to repair reputational damage. Your reputation is your most valuable asset. Make sure you’re safeguarding it everywhere, especially online. Learning objectives include: Understand the importance of Online Reputation Management (ORM) Learn the ramifications of you are what you are online. (Google Test) Provide an overview of the ORM lifecycle: building, repairing and monitoring. Discuss the importance of high-quality content, keyword density, cross linking, and domain authority when building digital assets. Review the practical tips for successfully managing your online reputation. About Sameer Somal Sameer Somal is the CEO & Co-Founder of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law, Digital Marketing, and Web-Development agency partners. He helps clients build, monitor and repair their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) 2030 Task Force. Sameer proudly serves on the board of the CFA Institute Seminar for Global Investors, College Possible and Girl Power Talk. Sameer was named an Iconic Leader Creating a Better World for All by the All Ladies League & Women Economic Forum and is an active member of the Society of International Business Fellows (SIBF). Date: Thursday, June 25th, 2020 Meeting Time: 7:00 p.m. – 9:00 p.m. Location: Telepresence (One day prior to the meeting, a connection link will be e-mailed to each registrant via the e-mail address provided to PMI.) Agenda: 6:45 pm - 7:00 pm Telepresence Session Open / Audio Check 7:00 pm - 7:45 pm Speaker Presentation 7:45 pm - 8:00 pm Break 8:00 pm - 8:45 pm Speaker Presentation 8:45 pm - 9:00 pm Questions / Closing Remarks This meeting provides attendees with 2 PDUs.